ADscore

The Basics

What you need to know to get started

Registering is the first step you take into using Adscore. As soon as you’re on board, your account automatically gets US$5.00 worth of trial credit, so you’re able to test our service, without providing any credit card details, negotiate prices or getting in touch at all.

Create your first Zone

Once logged in, you’ll be prompted to create a Zone. This allows you to get reporting for traffic by zone as well as provide some zone-specific settings. For example, if you are an advertiser buying traffic from multiple ad networks, you might want to have a separate Zone for each advertising network you are buying traffic from. Furthermore, advertising networks usually can provide you with a SubID parameter that’s used to identify individual publishers within an ad network. Adscore can process this parameter and then allow you to generate reports that grouped by SubIDs, or easily detect SubIDs providing fraudulent traffic.

Generate your first link or code

After your first Zone is created, you are prompted to generate a link for that Zone by accessing our code generator. We offer a number of different implementation technologies:

  • link redirections (easiest to use),
  • JS tags (working like any web analytics JS tag, except that it detects bot and proxy traffic),
  • up to fully customizable JS API that can be integrated within your own custom system.

Due to the globally-distributed nature of our service, that allows us to validate traffic as fast as possible, a newly created Zone will need up to 2 minutes to be fully operational around the globe. Please keep that in mind in cases where you’ll want start sending traffic immediately after creating the zone, as it might not be processed or recorded by Adscore. Once you start using either a redirection link or any of the other Adscore implementations, you will start seeing data inside the Dashboard, within 15 minutes. Our reporting system updates 4 times per hour.

Monitoring the traffic

As soon as reporting data starts to build up and show on the Dashboard, you will see your web traffic divided into following categories:

  • Human Traffic — real human visitors, using residential Internet connection,
  • Proxy Traffic — real human visitors, masking their real IP/Location with with either a VPN or other type of proxy service,
  • Junk Traffic — real human visitors, but using very outdated hardware or software. This also includes Smart TV and gaming console traffic, that due to user navigation constraints, is rarely useful for online advertising purposes,
  • Bot Traffic — either automated software, or a real human with a specially configured browser in order to avoid tracking/fingerprinting — for example by spoofing the User Agent HTTP header.

You may notice traffic that you’d consider is bot traffic free, is showing some bot traffic. This is normal and not a false positive. Every single website and traffic source out there, receives at least some small volume of bot traffic, that’s usually around 3% to 5%.

In most cases, this bot traffic is coming from either:

  • Malware detection bots like the ones operated by Google for blacklisting websites in Google Safebrowsing,
  • Cloaking detection bots used by Google and other search engines, to ensure that websites do not show different content to real users as opposed to search engine crawlers,
  • or, in case you’re advertising your website through various means, it might get checked by compliance verification bots.

Advanced Use Cases

Finally, please keep in mind: Adscore is not only an analytical tool. While it might look a bit like a web statistics and analytics service for basic implementations, it is fully capable of doing real-time bot detection. In other words, you can get it to block bot traffic as it comes, not just when you see it reported. Yet, except for the Active Filtering implementation, this requires a more complex implementation and it’s expected to be used primarily by online advertising networks or advertising tracking platforms.

It’s also important to note that Adscore was designed to be a versatile tool, with a very wide range of use-cases outside of online advertising. For example, Adscore could very well be used for scraping prevention, for blocking L7 DDOS attacks and even hiding your email from spam crawlers.