How it Works
If you want to get more technical
Adscore uses multiple technologies in order to detect fraudulent web traffic, that actually strengthen each other.
First of all, we’ve got over 100 hand-crafted detection algorithms covering a broad spectrum of traffic, that are based on our decade-long experience — as an example, detecting mobile devices that don’t have a touchscreen.
Secondly, all traffic passes through our distributed machine learning system, that automatically learns how do each browser and device behave. It then uses that knowledge to validate the traffic. This mechanism can, for example, learn the screen resolution of a particular mobile device model and cross checks it against traffic it will see in the future. It’s also able to monitor IP address ranges or Internet Service Providers, tagging them as suspicious depending on certain statistical analysis processes.
We keep a close eye on our detection mechanisms. Every day we monitor and improve them, by manually analyzing parts of the traffic and verifying the results of the various modules that make up Adscore.